Whether your business is a fledgling enterprise or established brand, additional attention from the world’s most popular search engine is sure to serve you well. However, if your crew isn’t particularly well-versed in search engine optimization, catching Google’s eye is liable to prove tricky. As it turns out, there are a number of simple tweaks you can make to both your website and its content that will result in higher search engine rankings. Additionally, setting these tweaks into motion shouldn’t prove difficult for any company that has a dedicated tech team and top-notch content creators at its disposal.
Simplify Your Navigation Setup
Navigation is one of the key factors Google takes into account when assigning search rankings. So if navigating your company’s website proves cumbersome for new visitors, it may be time to rework your navigation setup. Luckily, this is much easier than it sounds. You can start by consolidating menus and pages wherever appropriate. In addition, assigning categories and tags to your content is a great way to keep your blog posts, interviews and feature articles organized. For more info on how to improve your navigation setup, consult an experienced web marketing company and encourage visitors to provide feedback.
Pay Special Attention to Page Titles
When trying to curry favor with Google, you can’t afford to skimp on page titles. Every individual page on your company’s website needs to have a title that’s reflective of its content. If you can find a way to incorporate industry-centric keywords into these titles, so much the better. Furthermore, Google tends to favor page titles that are brief and to-the-point, since overly-long titles are liable to confuse first-time visitors. For best results, make sure your site’s homepage title encompasses the name of your business, as well as its general mission and physical location. The right page title has the power to entice new visitors to stick around, while the wrong one will prompt them to visit another site. Since these titles are the first things most prospective visitors see, it pays to take special care when creating them.
Be Mindful of Title Tags and Meta Descriptions
Being mindful of title tags and Meta descriptions can have big payoffs. In fact, many SEO experts have described title tags as the most important factor in determining a site’s search engine rankings. Appearing at the top of a page’s HTML, title tags should clearly tell both search engines and prospective visitors what to expect from a particular page. According to Search Engine Watch’s Kristin Schachinger, title tags should be modeled after book chapter titles. Equally important are your Meta tags. Appearing below the title tags, Meta tags are meant to provide prospective visitors with a slightly more detailed explanation of what your business is all about. When creating Meta tags, take care to be concise and incorporate descriptive keywords.
In order for your company to thrive in the current marketplace, you’ll need to gain recognition from Google and its contemporaries. Fortunately, grabbing the attention of prominent search engines is no longer a shot in the dark. With so many proven methods of search engine optimization, even businesses with very limited resources and technical knowledge should have no trouble improving their search rankings.