New, regularly updated content is one of the cornerstones of Internet marketing. People won’t return to your website unless you offer them a new reason to return. However, while written content is a staple of content marketing and it’s one of the easier ways to optimize your website for search engines, it’s more effective when paired with visual content. Infographics are one of the most effective forms of visual media to add to your content.
Find the Right Graphic Artist
Infographics have steadily grown in popularity over the past few years. The Content Marketing Institute reports that infographics were the form of business to business marketing that saw the biggest increase from 2014 to 2015. The most successful infographics share one important trait: they’re all designed by professionals who have the skills to make the graphics pop out at the viewer without overloading them with too much information. If you don’t have a graphic designer on staff, hire one on a contract basis to design graphics to go along with your content. While you may find some on stock websites that are perfectly acceptable to include in posts, hiring a professional allows you to use customized graphics that pertain specifically to your brand and website.
Keep the Information Concise
LifeLearn reports that people retained 65 percent of information three days after seeing an infographic, compared to just 10 percent of information if they just heard the information. However, a graphic cluttered with too much information is more likely to be skimmed or overlooked entirely. Include no more than three points of interest in each graphic, or better yet, include only one point of interest with evidence to back it up. For example, you might, if your company sells all-natural cleaning supplies, write a post about reasons why organic cleaning products are better to use. One infographic might show the results of a poll your company conducted for how safe people feel using all-natural cleaning supplies versus traditional chemically-heavy solutions.
Get the Most Use Out of Each Graphic
When you’re paying a professional to design an infographic for your company, it might seem like a waste of funds to use each graphic for only one piece of content. However, you can and should recycle relevant infographics when you write another post that can make use of the same information. (Do, however, wait a few weeks before you use the same graphic.) Also, promote the content on social media using the infographic as the preview image. Interested followers will click to read the rest based on that image alone. If your company creates video content, these graphics can be incorporated into both videos shot with an actor or host and videos created entirely out of images and graphics.
Infographics are an eye-catching way to distill the most important points of your content down to memorable tidbits. They attract more visitors to your website and they help readers remember your content even days later. Start incorporating infographics into the rotation of images and videos you use to promote your website along with written content and watch your traffic numbers rise.